RSS, which delivers custom-tailored bulletins to users, may shake up e-media

Consumers, along with businesses such as Apple Computer, Netflix, and Yahoo! are jumping aboard the RSS bandwagon. The reason: While Web sites have long sent promotions and news alerts to their visitors, RSS takes things to a whole new level by giving consumers [sic*] much more control over what they see and how often they see it. "We believe the world is moving from mass media to 'my media,"' says Daniel L. Rosensweig, chief operating officer at Yahoo Inc., which last month began testing feeds to the 20 million subscribers of its My Yahoo service.

from: All The News You Choose - On One Page by Heather Green
source: Business Week, 10/25/2004
via: Highbeam Research