Sunday, November 14

BizWeek on Podcasting

The following is from a recent article in Business Week...
Finally getting a handle on blogs? Get ready for the next wave: podcasting. In the past three weeks the blogosphere has been buzzing about software that enables do-it-yourself radio. Since Sept. 28, the number of listings that mention podcasts on Google has jumped from 24 to nearly 14,000...

Podcasting is the latest example of how grassroots technology is getting around big media... "Personalized media is the next frontier," says Charlene Li, an analyst at Forrester Research. From blogs to podcasting, it's a frontier that keeps expanding.

Yeah, the suits are doing their best to love it. They're really trying hard, you can tell.

from: A Deejay You Can Download by Heather Green Edited by Ira Sager
source: Business Week, October 25, 2004.
via: HighBeam Research